Case study analysis Essay Example | Topics and Well Written Essays - 750 words - 3

Case study analysis - Essay Example For resorts, these technological advantages opened new opportunities in terms of involvement in time-sharing projects and the development of new properties such as recreation-focused hotel and higher-end housing. In Florida the lodging industry was experiencing the period of changes of substantial net growth with the resorts’ occupancy to remain considerably higher than in any other region of U.S. Being a part of Playa Dorada, Inc. located in Deerfield Beach, Florida, the Tennis Club lived its high times with 26,6% of all visitors to be involved in such activity. However, the current director Douglas Hall recognized the two main issues that were worth attention: lack of capacity and pricing structure. In this context, the main concerns were to tackle such problems to enable more visitors use tennis courts. Despite the twenty-three courts available for the visitors, most of them were occupied in the most used hours. As a solution to the problem, Hall thought of building extra courts as the same cost, however, they would bring a net loss to the company. In addition, new courts would need duplication of facilities that along with service staff would bring greater cost to the resort. Whil e the issue with capacity was hard to resolve, the pricing structure could be used by Hall as shifting of the situation. Through special pricing schemes, promotions and additional services, the Tennis Club could implement changes per court charge, such as doubles play. Despite the reduction in revenue in doubles play, more guests would be able to use the court. Through implementation of fewer charges for hard-surface court, the company would make it more cost affordable. In addition, the tennis and discount plans would also shift the use of hard-surface courts for the adult clients to play while younger players would be offered 50% off after two hours of play on hard-surface court. To make the tennis courts available to more people, there is a reason to think over the cause