Fairtrade Essay Example | Topics and Well Written Essays - 2500 words

Fairtrade - Essay Example Introduction The tourism industry on the international level is booming. For instance, in the year 2012, total number of tourist figures reached a whooping figure of 1 billion and in the year 2013, the tourism industry anticipates to develop by three percent thereby contributing an aggregate of US$6.8 trillion or nine percent of the global GDP. Further, it is estimated that the tourism industry offers employment for more than 266 million around the world which connote that one in every eleven jobs on the planet is being offered by the tourism industry. While the significance of economic involvement cannot be refuted, many research studies have demonstrated that international tourism industry is not immune from inherent defects and could be the major contributor for the cultural, social and environmental issues. (Fairtrade Centre 2013). This research study will analyse how fair-trade certification helps the tourism industry of the respective nation helps to contribute the economy, soc iety and social welfare in a detailed manner. Fair Trade Tourism – An Analysis As per research study carried over by Tearfund (2002,p.7) , the shoppers are eager to pay more for products that are manufactured or produced in a friendly way , which connotes that they benefit the nation in which they are manufactured or produced. ... Thus, FT main aim is to work with oppressed workers and producers, thus assisting them to recover from a condition of susceptibility to prosperous and economic self-sufficiency. FT‘s aim is to encourage the abolition of poverty and to enhance the dignity of workers and producers. FT offers high-quality product wide range and variety of quality products. FT currently offers a wide range of about 5000 to 7000 quality products all around the globe. Fair-Trade tourism refers to the process of sharing the advantages and disadvantages of tourism in a fairer manner observing ethical, economic and environmental features. (Avara & Matkailu, 2004). The chief aim of FTT (Fair-Trade Tourism) is to capitalize the advantages from tourism for the local beneficiaries mainly through equitable and mutual partnerships between international and national tourism stakeholders. (Tourism Concern, 1999, p.2). According to Pluss (2013), FTT is mainly focussed on the magnitude to which the application of fair trade as regards to consumer awareness , trading partnerships and certification which can elucidate tourism development in overseas and at tourism destination. FTT concept has materialised as a mean to readdress the inequality and sustainability issues that linger in the tourism industry. (Boluk, 2011, p.29). FTT attempts to establish cultural, social and economic advantages for local citizen at the respective tourist destination. FTT is to stick to local laws, create vibrant consultation structures, should be translucent, should include social accounting, sustainability and ecological safeguards and should revere human rights. The other key elements of FTT are